The Melcrum Podcast 8th August 2007: Shownotes

The 8th August edition of the Melcrum Podcast (17.8Mb) is now ready for you to download.
This week we've got the second of our special IABC conference editions, with three interviews recorded live by Internal Comms Hub editor, Annie Waite, in New Orleans.

First up is Hub expert, Angela Sinickas (begins at 1:33), who talks about the fine art of measuring the effectiveness of internal comms efforts.

Next is Shel Holtz, the principal of Holtz Communication + Technology, who talks about how social networking is becoming increasingly important for company communications (begins at 7:22).

Lastly, Roger D'Aprix of ROI Communication gives us a sneak preview of his keynote presentation for the upcoming Melcrum Strategic Communication Management Summit 2007 in Chicago this September (begins at 13:43).

Use of social media tools in comms

What social media tools are you most interested in, and which ones do you plan to use in your organisation?

This was a question I put to a few of our delegates at Melcrum's recent Social Media Workshop in collaboration with Hill & Knowlton.

I must admit, I had great fun recording the interviews and playing around with iMovie HD, but does anyone actually watch these things?

You could spend hours fiddling around with the video editing, but to be honest a simple olde fashioned written testimonial probably works just as well.

Does anyone out there use this SM tool for promoting/marketing their brand/company? If so, does it work?

This is what  Sarina Bogdanov from Visa Europe had to say.

Interview from Melcrum and Vimeo.

Frankie.

P.S. What do you think of my first attempt?