Sometimes the best way to get started is to stop....

With rising expectations for corporate intranet functionality comes a rising tide of anxiety about losing ownership and control. Not all, but many of us fear that emerging social technologies will wipe away the policies and systems that we’ve worked so hard to establish and maintain in our organizations.

The good news is that if we’re worried, then it means we care. The bad news is that anxiety can lead to fuzzy decision-making. The business needs come second, and our fears take the driving seat.

So what should you do?

Take time to think it through, says Nielson Norman Group’s Amy Schade, featured in our latest issue of Strategic Communication Management. She talked to our team about the Group’s latest report – the widely respected Intranet Design Annual – and gave insight into what makes a standout intranet.

She said the winners carefully considered how to integrate social technologies into existing intranets – they didn’t just grab for the latest tool or widget. Even better, they introduced features for solid business reasons, not in reaction to hype or fear or pressure.

It seems simple, but great thinking is a lot tougher than it looks. It takes collaboration and dialogue. Knowing what all the options are and being able to take a step back to consider all of them. It takes conviction and strength, and perhaps most importantly, insight into what your business needs.

Attend Melcrum’s new masterclass - Intranets with Impact - and you’ll get insights into all of these core skills and competencies. You'll leave with an appreciation of your intranet as a business tool rather than "just another channel" and an actionable plan that will really make a difference to your organization.

Intranets with Impact

May 18th–19th 2010,

Orlando, Florida

www.melcrum.com/intranetswithimpact