Blogging world loses its great, great grandma

By Annie Waite, North American Editor of the Internal Comms Hub, Melcrum

It's a sad time for blogging, following the news that the "Life of Riley" has come to an end. An Australian woman, Olive Riley – thought to have been the world's oldest blogger – died recently at the age of 108.

Throughout her final year Olive (left) posted over 70 messages on her blog, sharing her opinions and life experiences. According to BBC news, Olive's great-grandson said blogging had brought her into contact with people from around the world and had kept her mind fresh.

Can you report the same success rate for social media take up among your traditionalists (those aged 62 to 85)? Do the bloggers in your organization feel the same benefits as Olive Riley apparently did, or are they "timewasting" as some companies view blogging? I'm not convinced blogging always keeps the mind fresh, though, as the sheer volume of information and opinion out there easily tips information overload over the edge.

If blogging's not quite the right tool to get your traditionalists or baby boomers going, you can listen to the Hub's podcast interview with Adwoa Buahene of n-Gen People Performance which looks into engaging a four-generation workforce.

Photo: http://www.allaboutolive.com.au/