Most companies who do Enterprise 2.0 will fail

By Alex Manchester, Editor, The Internal Comms Hub (Australia), Melcrum

So says Euan, and, "it will be for these reasons in no particular order":

1. They think it is about technology.

2. They aren't prepared to deal with the friction that allowing their staff to connect generates.

3. They will assimilate it into business as usual.

4. They will try to do it in a way that "maximizes business effectiveness" without realizing that it calls for a radical shift in what is seen as effective.

5. They will grind down their early adopters until they give up.

6. They will get fleeced by the IT industry for over engineered, under delivering solutions, think that Enterprise 2.0 failed to live up to its promise and move on to the next fad.

7. Lack of patience

8. It is not companies who do Enterprise 2.0 it is individuals.

A lot of these reasons come down to a lack of understanding about what Enterprise 2.0 actually is, what it enables and the perceived threats it presents. As the web evolves, business evolves in some sort of tune with it, albeit several years behind. It has to.

However, the processes and machinations in most businesses mean it can take so long for something to happen. In this case, though, it will happen, eventually. Either that or the company or companies failing with this stuff will disappear or drop off significantly in the long run.

Lastly, if you want to see the opposites of why E2.0 will fail, Andrew McAfee has some key points for success.