Rebranding exercise is a lesson in embarrassment
By Annie Waite, North American Editor of the Internal Comms Hub, Melcrum
Bringing the tone down a little from our usual coverage, I wanted to bring your attention to this unfortunate episode that has sent sniggers rippling around offices in the UK this past week.
The organization in question? The Office of Government Commerce (OGC).
The unveiling of its new logo, which cost £14,000 to produce as part of an overhaul of OGC's corporate materials and visual identity, unwittingly depicts what The Register calls the "five-knuckle shuffle" – if turned on its side.
See for yourselves: The original, "correct" version
...and on its side:
Snigger! Have you suffered a similar rebranding faux-pas? Know anyone who has? How did they communicate their way out of it? Gossip with us here...
Oh dear. Rather reminiscent of that TV Gold moment on The Apprentice (UK version). For those of you who didn't 'have the pleasure', poor unsuspecting wannabe demonstrating how to screw the legs on a trampoline live on The Shopping Channel...you can imagine the rest.
Glad to hear the OGC are soldiering on regardless...not like the government to ignore public opinion after all.
Posted by: Robin Crumby | May 08, 2008 at 03:02 PM