Turn employees' heads by turning them into cartoons

By Annie Waite, North American Editor of the Internal Comms Hub, Melcrum

Ad agency Nonsense has created an e-mail campaign idea for ActionAid UK, starring comedian Bill Bailey (dressed as banana, below) as a voiceover to an animated campaign that allows the charity's supporters to “digitally dress up” and make their own animation.

The campaign encourages people to get involved by uploading a photo of themselves, and “dressing up” as a banana, cashew nut or pear for a fight (in the style of their choice) with some supermarket trollies! You can personalise the video with a photo and a series of choices, before sending it to all your mates - or, in this blog's readers' interest - employees or customers. 

You can support the campaign and learn how make your own cartoon, and Rob Mosley at Nonsense created his own advert to show you how.

Nathaniel Ashford, eCommunications manager of Action Aid UK said about the style of the campaign “It’s nice to offer people something fun to interact with which can also make a real difference.”

Indeed, while this particular campaign is for charity, what's stopping your organisation adopting the idea and grabbing your audience's attention as part of an internal promotion (or an external campaign too)?
 
Your company might not have the resources or inclination to hire or persuade celebs to get involved but perhaps your existing comms employees could work on a similar idea to draw the company's attention to, for example, a new benefits programme, or, say, internal training courses?