Melcrum Podcast 7 February 2008: Shownotes

By Sona Hathi, Assistant Editor, Melcrum

This latest edition of the Melcrum Podcast brings you a single, in-depth interview with Jim Shaffer, author of the Leadership Solution, who talks to the Internal Comms Hub editor Annie Waite about his new article on the website on overcoming four communication challenges of 2008.

Jim also shares his thoughts on how internal communicators will need to work through issues like potential economic downturn and globalization, this year.

Sona

Comments

[Ken Milloy]

Thanks Jim for making the point so clearly that communications people need to have a beeter understanding of many of the key concepts behind business and business drivers. For us to assit organizations and provide value we must get a better grasp of this. I find that often it is the communciations people, followed to some degree by HR leaders that fail to recognize both change communications and engagement as a way of being - approaching either as a program. Neither could be further from the truth and until the level of understanding of that increased I fear that a good deal of time and money will have been wasted with an outcome of "here we go again with another program" among managers and staff being the result.

Cheers an thanks for offering such clarity....Ken