Wise words on reducing information overload

A recent message to the Editorial Board of Strategic Communication Management sparked an engaging discussion about how to deal with the problem of information overload, so we thought we'd share some wise words from Per Zetterquiest, one of the board Members and a consultant with Occurro Strategy & Communication in Sweden, in this week's Source Comms.

Per's first suggestion is: "Information overload is to a large degree the result of overcomplicating things. I think the main challenge for communicators is to take a fight for 'simplicity'." He offers many more ways to maintain a steady flow of information in the full article...