Show us your virtual VIP pass

I'm off to the Latitude festival this weekend and preparations for it reminded me that at the end of June a rather different kind of music festival took place, requiring no packing, no hulking of a great big rucksack a few hundred miles and no donning of enormous waterproof poncho. This other festival I mention wasn't in leafy Suffolk, but in the less rainy environs of Cyberspace. Yes, Secondfest has, inevitably, arrived. It came and went, complete with the Pet Shop Boys as headliners, a virtual VIP tent, showers and portaloos and even a car park.

Anyway, my point? Well, what with companies increasingly making more effort toward adopting greener practices (and if Live Earth last weekend was anything to go by), once lavish employee reward and entertainment events may soon have to become more humble affairs, like the relatively pollution-free Secondfest.

But what do you anticipate being employees' reactions to such moves? Joy that they're playing their part in saving the world - if they do so voluntarily, or otherwise - or disappointment that the treats/part of their incentive for working for their company has altered? It's a tricky one. 

(If you're interested in reading more about communicating your company's "green" initiatives, this month's Internal Comms Hub focuses on green comms issues.)

Soundtrack to the blog: Stone Roses - The Second Coming