Australian social media case studies

My second post in as many days on the theme of podcasts but a new show has hit the wires, this time from a new Australian company called Zest Digital.

The podcast aims to showcase some Aussie-centric examples of social media in use in organizations. Zest's outlook seems mainly to be from a PR perspective but the second podcast features IBM and an internal perspective:

I don’t think we as a company IBM could exist without social media and collaboration to be honest with you. So it is actually a phenomenal use of technology and more importantly it is a way of collaborating and getting your message across and your strategy for that matter. - David Boloker, IBM

Head over to Zest Digital for a listen.