Social media survey results cause quite a buzz in the blogosphere

The findings from Melcrum's recent social media survey have created a blogging frenzy across the globe.

The survey formed part of Melcrum's independent research into social media adoption by large organizations supplemented by detailed case studies and interviews with early adopters who have integrated social media into their communication strategies such as Microsoft and IBM. The full research findings are published in the new Melcrum report: How to use Social Media to Engage Employees.

Aside from a number of comments questioning whether the survey really was "the world's first" social media study, eMarketer picked up on the key stats about take-up of online video (63%) being higher than corporate blogs (55%).

WebProNews wrote an article Corporation 2.0: Businesses Embrace Blogging highlighting the take up of podcasts and social networks reported in the study, and compared this with research by Socialtext that found much lower take up of blogs and social media. This may be reflected in the respondents to the Melcrum survey where internal communicators were in the majority.

Media Circle loved the stat about 73% of respondents having no intention of implementing 3D web tools like Second Life for their businesses but reserved judgement to see how this plays out.

Other links to blog posts are listed below:
Web 2.0 - und alle machen mit? (for those German speakers amongst you)
Welche Rolle spielt Web 2.0 in der Unternehmenskomunikation? (er, German again)
Business Crawls onto Web 2.0
Businesses Are Blogging, Just Not Publicly
Social Media proving big hit for global corporations

You can still download the press release about the survey results. So, were you surprised by the results? Was take-up of social media more widespread than you thought?

Let us know what you thought.

Robin Crumby.

Comments

[Coralie Thomson]

Well, it seems Danny Flamberg was unsurprised by the survey's revelation that most big firms intend to use new technologies, but only for internal communicators. He says that in many cases, B2B firms see only vulnerability as the reward for championing new technology.

See the link below for his blog posting on 'Breaking the B2B "Wait-and-See" Posture on Web 2.0 Tactics'
http://manhattanmarketingmaven.blogs.com/mmm/2007/05/breaking_the_b2.html

[Pier Luca Santoro]

Very interesting subject and findings I'll make a short review about next thuesday. May be you could be interested on my work on how to calculate internal corporate blog roi which it can be found at: http://www.ticonzero.info/ticonzero/contentview.asp?section=&content=Articoli&XMLFile=art_3034.xml&IdContent=3034
Best regards.
Pier Luca Santoro