Top tips for harnessing web 2.0

This post on the Community Playbook blog includes 9 top tips that should be useful for those internal communicators who also have external communication responsibilities. In brief:

1. Make sure to dedicate a little time every day at the office to surf the web and see what’s out there.
2. Collaborate with your coworkers and agency
3. Treat Bloggers, etc. to how you treat a reporter
4. Welcome a different pace
5. Don’t pay people to talk about you
6. Embrace product marketing managers
7. Learn the tools
8. You can drive traffic to the site — optimize your words of wisdom for search engines like Google, Yahoo, etc.
9. Track the conversation

Comments

[Tom Hood]

Great post - We have created a self-guided learning program for CPAs (and others) at http://www.cpalearning2.com which mirrors many of your suggestions - bottom line is you have to be ready to "play" a bit to figure out the amazing potential of these technologies. The significant "why" behind this technology are 1) Better communication to customers, clients and interna team; 2) findability/searchabaility via better search engine results; 3) Increased relevance to Generation X & Y in your workplace.

See more at our post on http://www.cpasuccess.com