The Melcrum Podcast 11th April 2007: Shownotes

We've just published the first edition of the all-new Melcrum Podcast.

You can download the show here (13.7Mb) in mp3 format.

The show is focused on Melcrum's recent Social Media Forum event, and begins with Melcrum editorial assistant, Sona Hathi, interviewing various forum delegates (starting at 0:57) to find out what they're doing with social media at moment, and what they're planning for the future (starting at 4:29).

She also asks them what they'd call themselves if they had avatars in the virtual world of Second Life, and gets some unexpected replies (starts at 5:50)!

In the second half (starts at 7:29), we go on to talk to some of our expert speaker line-up to get their insights into social media.

First, I spoke to David Ferrabee, MD of change & internal comms for Hill & Knowlton (starts at 7:39) about how to persuade companies that blogging can benefit them, and then with social media guru and FIR podcaster Neville Hobson (starts at 9:52) about what he thinks is around the corner.

Then we finish off by speaking to IBM's European new media team leader, Philippe Borremans, about just how it's developing its own social media strategy (11:59).

The whole podcast is about 16 minutes long, so it should fit snuggly into your journey to work.

Once you've had a listen why not come back here and post a comment on this blog entry to let us know what you think of the podcast.

Comments

[Jill Graham]

I hope this is going to be a regular podcast?! Sounds like you had fun making it and I learned a lot about social media in the UK. Keep up the good work. Audio qualiity was a bit variable, but nothing terrible.

[David Ferrabee]

James & colleagues. Well done. Like getting paid to play with a tape-recorder isn't it? We'll spread the news.
/df (actual Second Life name: Daphyd Ferris...!)

[Sona]

Thanks David, yes it was quite fun making it, (although Rob, if you're reading, not so much fun that it would constitute as play rather than work of course.)

I'll see you in Second Life Daphyd. I haven't been in there for a while, I've been having a bad hair day, since the day I joined.

Starfish Ishii!