Blogs help show a more human side to Microsoft
Really interesting post by Steve Clayton over at Microsoft about how blogging has lifted the lid on the so-called 'evil empire' and revealed a beating heart underneath.
Steve presented at last week's Social Media Forum hosted by Melcrum in London and shared a comment on his blog that brought a lump to his throat:
Steve, I am now beginning to enjoy Microsoft. Previously I , and I suspect millions of others, perceived MS as a leviathan without a heart. No pulse or warmth. Not a human in sight except Bill in front of a cold global software assembly plant staffed by humanoids. By blogging, you and your colleagues have opened up MS to reveal that the innards are indeed made up of warm, people with hearts, with families, have smiles and wow, you do have senses of humour! This is incredible. Who'd have thought that a corporation like MS was human after all!? We do now. All because you are engaging with us at our level and this is a conversation I relate to and like very much. I hope many more do too.
His post is definitely worth a read. Brings a tear to the eye and makes the job of the employee blogger all worth while.
Robin Crumby.



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